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The Single Most Important Thing You Need Before You Start Doing Any Kind Of Publicity Or Promotion

3 May 2009 No Comment

Michael Stay, a very good friend and one of the top strategic planners in the world, recently referred me to Alex Carroll and his list of the biggest radio shows in America. As a result, I ended up on Alex’s email list. I have found Alex’s messages to be very practical and powerful from a marketing perspective.

This morning, I received Alex’s message below. This one really grabbed my attention. I agree with everything he says. Debra Thompson Roedl, one of the leaders in the world in the information marketing arena, taught me that 1shoppingcart.com is the gold standard for fully integrated e-commerce solutions. I have come to discover that is true from personal experience.

There are multiple different brandings for 1ShoppingCart, including Kickstart Cart, Cornerstone Cart, and others. Alex talks about Cornerstone Cart. The features, pricing, and technical support behind each of the different brandings is identical.

Two months ago, I began using the Pro version ($99/month) of Kickstart Cart because Lynne Lee, one of our JIREH Marketing members, referred me to that. That is one of the best Internt Marketing investments I have ever made to monetize what I’m doing. As a result of her affiliate link referral, Lynne is now receiving a 30% ($30) montlhy affiliate fee. You can do this too.

The reason I’m sharing my story with you is that I would appreciate you using my Kickstart Cart affiliate link if you decide to use the 1ShoppingCart system. To do so, CLICK HERE.

Blessings to find and use the best the web has to offer!
Randy

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From: Alex Carroll – Radio Publicity
Date: Sun, May 3, 2009 at 4:33 AM
Subject: Another 60 second Radio Publicity Tip
To: Randy Peck

Hi Randy,

This one’s actually a tad longer than 60 seconds, (90) but it’s very important … (Please forward this e-mail to anyone it might help)

As I promised in my last tip, here’s the single most important thing you need to have in place before you start doing any kind of publicity or promotion. Remember, publicity and promotion are going to drive lots of people to your website, and you need to be ready for them when they arrive …

And the most important thing that your website needs is a fully integrated e-commerce solution that combines a shopping cart and several other critical features.

I use one called Cornerstone Cart and here’s what it does:

1. It processes all of your credit card orders instantly.

2. It integrates seamlessly with the payment gateway & merchant account so funds go directly into your bank without any hiccups.

3. It has unlimited built-in autoresponders (these e-mails I’m sending you right now are autoresponders … I write them once, and then they go out automatically to everyone who joins my list)

4. You can send unlimited customized broadcast e-mails, no matter how big your list is. This is very important because these days its very hard to send out much more than 100 e-mails at a time without getting blacklisted and ending up in everyone’s spam box.

5. It manages your entire customer database and allows you to organize, import, export, sort and search it 10 ways ’til Sunday (or whatever that expression is)

6. You can use your one account for as many different websites and businesses as you want … and you can customize each one. So for example, if you sell your coaching program on one site, and your paintings on another … your customers won’t get confused by the different products when they go to check out. Other systems make you set up new accounts for each site that you have.

7. It has a built-in automated affiliate program. Just like Amazon will send you a commission check for sending customers to them if you sign up for their affiliate program, you too can create a huge global sales force of commission-only sales people, that you only pay when they generate sales for you.

8. It has a built-in digital delivery function. When you order my Radio Publicity Manual e-book, you get to download it instantly, and I don’t have to lift a finger. It’s all automated. You too can use the digital delivery function to do the exact same thing with any digital product (e-book, audio, video, etc.)

9. And the customer support is exceptional. I’ve called them dozens of times over the years, and they’ve always held my hand, patiently answered my “dumb” questions, and walked me through things step by step. And they’re in Canada … not India.

Cost? Under $100 per month. There are several options … but I use and recommend the Pro Package. I’ve used it for the last 5 years. It is both the cornerstone and the foundation of my entire business.

If the shopping cart or e-commerce system you’re currently using on your website doesn’t do all of the things that Cornerstone Cart does, I strongly encourage you to change now.

Do not make the fatal mistake of continuing to build your business on a foundation that will not support it … and crumble under the weight of it. It will cost you dearly if you do.

You can test-drive the Pro Package for a month for only $3.95 and see how you like it. Try it out now by visiting ….

http://www.CornerstoneCart.com

In my next tip I’ll share yet another great fill-in-the-blank formula you can use to create a show pitch guaranteed to grab a producer’s attention virtually every time.

To get my entire database of the Biggest 1,364 radio shows in America (all have at least 100,000 listeners), complete with show descriptions and number of listeners for each show, visit my website: http://www.RadioPublicity.com. Mine is the only database available of just the big shows … all others are loaded with little podunk shows.

Until next time … take care,

Alex

Alex@RadioPublicity.com

AceCo Publishers
924 Chapala St., Suite D
Santa Barbara, CA 93101
United States

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Testimonials at http://www.cornerstonecart.com

Customer Reviews

1. “When I hunted for an online shopping cart system for my Website, I wanted all the advanced features at a reasonable price, all in one place. So far, CornerStoneCart.com is the only system that meets my needs. There’s no other shopping cart system on earth I’d ever consider using after trying cornerstonecart.”

- Bart Smith, President
www.TheMarketingMan.com

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2. “Just a note to say your new CornerStoneCart.com software is terrific. You can literally launch a new business in one hour with it – including an associate program, follow up autoresponders, and everything else you need.”

- Marlon Sanders
www.Amazingformula.com

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3. “Well! This is the best shopping cart system I have EVER used! Yes, it did take me 2 hours to set up – but that’s because I had to set up my catalogue pages on my website from scratch (not a hassle). I can’t believe the sheer simplicity of the system! As a home based business this has allowed me simply to have the bare minimum yet do it with the security and integrated look of the ‘big players’ … I’m SO impressed.”

- Gayle Howard, Top Margin
www.topmargin.com

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4. “My sales increased by 150% in one month by using just ONE of the CornerStoneCart.com tools. This system helps anyone who can point and click to create, promote and track an online marketing system that produces sales… not just promises. Their tech support staff is friendly and helpful!”

- Jim Edwards
www.FSBOHelp.com

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5. “I especially like it that I can now send people to a product-specific thank-you page. I’m sending buyers of my manual there to get instant access and I really thing that will increase customer satisfaction. The little changes on the Tracking page (being able to change the name of the campaign) make it easier to track and organize things. Keep up the good work!

- Robert Middleton, Action Plan Marketing
www.actionplan.com

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6. “This system has made me a hero with my customers. Not a week goes by that I don’t get at least one letter from another happy customer. If only they know that the real secret to my friendly follow-up and caring attitude is your system. It talks to my customers and prospects, even when I don’t show up for work!”

- Jim Daniels
www.bizweb2000.com

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7. “Using CornerStoneCart.com, we saved $1,249.85 annually on our previous list server, Affiliate System, Sales Manager/Organizer, and Shopping Cart/E-Commerce packages! Those products cost more but contained significantly less features and functionality than CornerStoneCart.com. We spent $1,400 for a shopping cart program that we could never master nor find anyone to integrate it into our web site. If you are serious about generating cash flow, you need CornerStoneCart.com. Sterling job!”

- Nate & Sandra Robinson
www.cashflownetwork.com

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8. “Finally someone has invented an all-in-one Internet marketing toolbox that does absolutely everything an intelligent webmaster needs in one easy to use package…”

- Terry Dean
www.bizpromo.com

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9. “Your system is far more than just a shopping cart. It’s a complete sales management system. I feel confident that when we get our new market trading training sales site set up, your system will help us make allot more money on the Web”

- Bob McCullough, Founder Liberty Research Corporation
www.libertyresearch.com

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10. “I like the setup, it is simple, and even in just this one week, sales have improved. I would never have believed this was going to make such a difference!”

- Judith Mattart
www.lumberlady.com

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11. “I just wanted to say THANKS for your efforts in building a first rate shopping cart (do everything) package. We recently spent over $100,000 on custom programming for our “old” affiliate program software. Unfortunately, the bugs and problems that we experienced ultimately became the downfall of our project. I recently stumbled onto your package and WOW! It does everything that we wanted our custom software to do and MORE! Not to mention, with your package, NO BUGS! It makes me ill to think how much money we wasted for a product of so much lesser value! You guys are Life Savers … Thanks a Million!”

- Robert Kuntz, Business Opportunity Magazine

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12. “I’ve been in the marketing business for over 20 years. I’ve never seen a system that is so powerful and easy to use as CornerStoneCart.com. It is DEFINITELY my smartest marketing tool of online!”

- Dale Davis
www.realwealth.com

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13. “Bravo! Well said, though I must say, I have been pleased with your service from top to bottom. Thank you for continuing to strive for ever continuous improvement. Your company is excellent.”

- Will Kelman, Health Signal, Inc.
www.greatamericaninternetgiveaway.com

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14. “Thanks – I guess Customer Service is just as good as your application, why should that surprise me … I’ve spent many hours evaluating shopping carts but yours is by far the easiest to use and has customer service that actually responds to you in the same day (within hours). Keep it up!!”

- Alan Darty
www.efloridagolf.com

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15. “Just when you think service can’t get any better, it does. Can’t wait to see what else you guys have up your sleeve!”

- Kristiina Rauch
www.enjoyhealth.com

16. “Being new to e-commerce, our publishing company had problems finding a shopping cart system that was easy to set up, easy to use, and that integrated perfectly with our online credit card processing company. CornerStoneCart.com solved our problem in a matter of minutes. We are now on our way toward e-commerce success. Thanks to CornerStoneCart.com”

- Herman (Sonny) Moniz
www.VinePublishing.com

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17. “Thank you so much for helping us to improve and grow our business. The use of an advanced shopping cart like CornerStoneCart.com has an immeasurable value. Your technical support and guidance during set up was greatly appreciated. With the complexity of several of our products we appreciated your willingness to assist us and help us make everything work the way we envisioned.”

- Karen M. Guerra, McMillan Analysis Corp.
www.optionstrategist.com

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18. “Just when I think the folks at CornerStoneCart.com have given us all the tools they can they top themselves and add even more value to their system. CornerStoneCart.com has saved us so much time and money it’s incredible. We simply couldn’t run our business without it.”

- Bret Ridgway, President
www.twipress.com

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19. “CornerStoneCart.com offers more features and better value than any other online order processing service I’ve found. I use their service with multiple websites and I am very happy with it. I recommend them to everyone I know.”

- Alex Carroll, Best-Selling Author
www.Copouts.com

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20. “I’ve been hired to create traffic for some of the biggest online companies around and I only recommend CornerStoneCart.com to my clients and colleagues. There are no substitutes … only compromises.”

- Jim Maddox, President
www.advanced-networks.com

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21. “If you expect to make any money on the Internet, it’s EXTREMELY IMPORTANT that you automate as much as you can. CornerStoneCart.com goes way beyond what others are doing. It automates the entire process, not just the shopping cart but also affiliate program, autoresponder, tracking, popups, broadcast, etc. As a result of combining all of this functionality from one vendor, you are able to do things you could never do without spending a fortune on software development. Their service is a bargain, no doubt. But it’s real value is in it’s ability to automate your Internet business like no other company can.”

- Carl Galletti, President
www.AdSecrets.com

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