On May 11, I received this email from Willie Crawford, founder of The Internet Marketing Inner Circle:

Hi Randy,

As I look at how this recession is affecting so many, including tons of online marketers, I thougt that I’d share where I’m focusing a lot of my energy lately. The article in today’s ezine reveals that.

Here’s that article:

How Any Internet Marketer Can Make $10,000 NEXT Weekend Copyright 2009 by Willie Crawford

Lately, I hear from a LOT of struggling internet marketers. Many of them are worried about paying next month’s rent, or having their electricity turned off. In other words, I hear from a lot of internet marketers “with their backs against the wall.”

The sad part is that if they’ve studied internet marketing for a year or so, this is completely unnecessary. They already possess the knowledge to generate as much as $10,000 (or more) in a single weekend. They just haven’t learned to properly value and market their know-how.

How does a struggling internet marketer go from zero to $10,000 in a single weekend? You CHANGE who you are marketing to.

Instead of trying to convince other internet marketers that they need some $20 ebook, you market to people with money already budgeted for expertise similar to yours.

The customers that I propose you market your internet expertise to are local offline businesses. Many of the local businesses in your area are struggling, and need your expertise, and are willing to pay for it.

What am I proposing?

I’m suggesting that you put on a 1-day workshop where you TEACH local businesses to use the internet to drive more paying customers through their doors.

You charge a token fee of $100 – $200 (or more) to these local businesses, so that they value what you are teaching, but that’s not where you cash in.

In your 1-day workshop, you teach these local businesses about things such as search engine optimization, long-tail keywords, and capturing the email addresses of their customers (and website visitors) so that they have an easy way to follow-up with them.

You teach the local beauty parlor that, if they noticed Thursdays are always slow, an easy way to fix that problem is to send out an email on Wednesday to all of their customers, telling them that if they come in on Thursday, they get a 10% discount. Then you teach them how to capture their customers’ contact data so that they can easily contact ALL of their customers for free.

You explain the power of email to them as compared to say newspaper or radio advertising where there is considerably more preparation and lead time required. You teach them that email is practically instant AND free.

You spend the day teaching these local businesses how to really harness the power of the internet. You don’t need to hold anything back – you can teach them everything that you know.

At the end of the 1-day seminar (you can make it 2 days if you prefer), you offer to do the things for them that you just taught them how to do. You’ll be pleasantly surprised when 90% of them want you to do it for them (even though you just taught them how to do it).

These local business people are too busy running the day to day operations of their businesses to learn a whole new set of skill, so they will pay YOU handsomely to do it for them.

Here’s the secret, you “outsource” that work. You charge the local businesses enough where you can pay someone else to do the work and still end up with thousands of dollars from the weekend.

You funnel the work to talented people that you’ve met online or find through sites such as Elance.com

It really is that simple and easy.

But what if you don’t feel up to putting together a presentation? You can get a complete seminar in a box, with slides, script, handouts, everything you need, from several places online.

In fact, I didn’t write the presentation that I use when I put on local workshops. I got the entire presentation at: http://TeachingEcommerceToLocalBusinesses777.com

That “seminar in a box” package is so complete that it even has the ads you use to let local businesses know about the seminar. It is so complete that you “could” just hand the slides and script to an assistant and they could run the seminar for you.

I was so impresses with the completeness of that package, and how easy it was to just take it and host a seminar for local businesses, that I interviewed the two marketers who created that package on my radio show. You are welcome to grab the transcript of that show free. I entitled it
“How to Make A Fortune Offering Freelance Consulting To Local Offline Businesses” and you can download it here: http://WillieCrawford.com/FreeTranscripts/

When hosting local seminars, you want to keep your costs low, so you want to use a meeting room in a local hotel, high school, or you can rent a meeting room very inexpensively from the local Knights of Columbus or Shriners. Lots of local civic and fraternal organizations have their own meeting place, and happily rent them out. You can even get some of these organizations to publicize your seminar for you :-)

Everything that you need to know about organizing a seminar for local offline businesses is included in the package mentioned above, and the free transcript shares a lot of great information too.

With just a little preparation, and the decision to share your expertise with the “right market” – business people who have already set aside funds for growing their businesses, you literally can earn $10,000 (or more) in a single weekend.

If you get into action now, you could literally do this next weekend, although I’d allow a little more lead time.

This IS something that you can do!

Take a look at the resources mentioned above, flow out the event, and then do it! You’ll find yourself looking not only at your city, but at other nearby cities. It’s that lucrative, and that much fun. You’ll become a local celebrity, and a hero to local businesses too.

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Willie Crawford has been teaching internet marketing and ecommerce since 1996. As founder of The Internet Marketing Inner Circle he now teaches his tactics in the membership site at http://TheInternetMarketingInnerCircle.com

You are invited to join this community of serious marketers today!

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Here’s a free gift for you…

“The Beginners Guide to Membership Sites” with Private Label Rights. Download it free, with no opt-in require here:
http://WillieCrawford.com/SMS/

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Here’s a free giveaway offering over 100 search engine related gifts:
http://www.searchenginegifts.com/members.php?id=113

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Here’s a free giveaway, where you can contribute a PLR gift and grow your list:
http://ultimateplrgiveaway.com/go/287/jv

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My friend Howie Schwartz has lost his mind AGAIN. The “mad hatter” of traffic has put together a brand new PDF showing 3 new Web 2.0 sites that Google loves to rank…

http://WillieCrawford.com/GoogleLovesTheseSites/

Plus, he even made a video showing how to find the top converting “buying” keywords to use with these brand new traffic grabbing properties!

Better hurry, because he’s taking this all away as soon as his new “SECRET” gets delivered . . .(you’ll understand what that means when you go get your video and PDF by clicking the link below)

http://WillieCrawford.com/GoogleLovesTheseSites/

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Another article that I thought you’d enjoy:

Why Most Affiliate Marketers Fail
Copyright 2009 by Willie Crawford

Many people coming online and deciding to sell affiliate products never sell a single product. The reason is glaringly obvious, and it’s not the unfortunate affiliate marketer’s fault.

Think about any job that you’ve ever held in the offline world. What happened? You were hired and told when to report for work.

When you showed up for work you were entered into training. Depending upon the job, you spent weeks, sometimes even months, with a trainer guiding you and looking over your shoulder.

Compare that with your typical affiliate program that the complete newbie can join.

You fill out an affiliate registration form and are handed an affiliate link. With some affiliate programs you are also directed to an affiliate resource center.

With a few of the better affiliate programs, you are also directed to some affiliate training videos. The affiliate training videos are the exception rather than the rule.

Affiliate marketers are basically left to figure out what works all on their own.

It’s really not much better for new people coming online who decide to launch their own product.

They come online and read over and over again that you really need you own product. So they decide to create one, perhaps putting it on Clickbank, or a somewhat better option – decide to use the Rapid Action Profits script.

These new product owners understand that they need affiliates, so they put a link to an affiliate signup page somewhere on their site. They often stick this affiliate program signup link in the worse possible place – right on their salespage where it distracts buying customers.

As a side-note, a better place to put your affiliate signup invitation is on your download page, or you can tell your new customers about your affiliate program in a follow-up email. What better person to recruit as an affiliate than a satisfied customer who actually knows your product?

These new product owners sign up affiliates, give them their affiliate links (and a few tools) and then wait for the orders to come flooding in.

When the orders don’t come surging in, the new product own wonders what he did wrong, and concludes that affiliate programs really don’t work.

The problem in both of the above cases is simply a lack of adequate training for affiliates in what works in promoting affiliate products.

The sad part is that there is lots of information available on what has proven to work for top producing affiliates. I, as a super affiliate, have written over 1300 article on the topic of ecommerce. Many of those articles outline techniques that work flawlessly for me.

I also offer free affiliate training to any affiliate marketer who wants to take advantage of it. I do this because I hope that many of the well-trained affiliates will want to promote my products. You can enroll in the free training, valued at $97, today by visiting:

http://WillieCrawford.com/FreeAffiliateTraining/

For the product owner or affiliate program operator, there are entire affiliate training programs in a box. One that I looked at recently included 52 weekly autoresponder training sessions. It even included video lessons to SHOW the struggling affiliate how to do many things.

Each of the weekly lessons in that “affiliate training program in a box” taught a skill that the aspiring affiliate marketer needs to understand.

If you are an affiliate program owner and wants to check out that “affiliate training program in a box” it’s at:
http://WillieCrawford.com/TrainYourAffiliates/

Seasoned marketers and copywriters understand that marketing is not guessing. It’s testing until you discover what works, and then USING those things proven to work.

Seasoned marketers and copywriters understand that they are often WRONG as far as what they think will work. Only the market decides what will work. That’s why they don’t experiment, but instead stick with the “tried and true.”

If you are a new (or unsuccessful) affiliate marketer, your solution is simple – learn and stick with what’s already proven to work.

If you are a product owner with an affiliate program that’s NOT producing, your solution is simple – train your affiliates.

When you train your affiliate, they will experience success selling your products, and having finally figured it out, will double their efforts in promoting your products.

Like any other paying job in the world, affiliate marketing does require training. Make sure that you’re not overlooking this critical element of the online marketing puzzle!

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Willie Crawford has been teaching internet marketing and ecommerce since 1996. As founder of The Internet Marketing Inner Circle he now teaches his tactics in the membership site at http://TheInternetMarketingInnerCircle.com

You are invited to join this community of serious marketers today!

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That’s it for today’s issue Randy.
Willie Crawford
Offices at:
2345 Whispering Pines Blvd.
Navarre, Florida 32566

Founder – The Internet Marketing Inner Circle
http://TheInternetMarketingInnerCircle.com

Joint Venture Broker, Executive Director of
The International Association Of Joint Venture Brokers
http://InternationalAssociationOfJointVentureBrokers.com